Promote greater transparency and accuracy in pharmaceutical promotion by pairing medical experts and advertising professionals.
Every story has two sides. Balance the impact of pharmaceutical promotion by telling the side of the story providers, patients and consumers rarely hear.
Promote evidence-based treatments by adapting scientific marketing strategies proven to successfully change consumer and provider healthcare behaviors.
“I critique market-based medicine not because I haven't seen its heights but because I've seen its depths.”
Paul Farmer, MD, PhD, Medical Anthropologist and Physician
Founding Director, Partners in Health
By Lydia Green on Jan 14, 2015
I often hear medical and pharmacy directors at public and private health plans express frustration over how physicians prescribe. These payers…
By Lydia Green on Sep 12, 2012
Fifty years ago, if a child misbehaved, he got a good paddling. Today, society frowns on slapping and spanking kids,…
By Lydia Green on Aug 10, 2012
Today, we take it for granted that high cholesterol is a risk factor for coronary heart disease. This medical wisdom…
By Lydia Green on Mar 31, 2010
Evidence-based medicine (EBM) is getting a lot of attention these days. Like most topics, it has its ardent fans and…