Pharmaceutical marketing is as much part of medicine as stethoscopes, blood pressure cuffs and MRIs.

“The physician hears a consistent message simultaneously from several sources (drug reps, journal ads, patients coming in reporting TV ads) … It’s human nature to imagine that what you hear from one place might be false, but what you hear over and over from numerous sources must be true.” Howard Brody, MD, medical ethicist

The industry side
Pharmaceutical advertising and marketing campaigns use selective data and glitzy concepts to overstate benefits, minimize harms, and expand the boundaries of disease. Although print and digital content meets FDA regulatory requirements, it is often misleading, despite being accurate. The result: overuse, underuse and misuse of prescription medicines and a growing number of people defined as being sick and in need of treatment.

The evidence side
Giving consumers evidence-based information allows them to communicate their concerns and preferences with confidence. RxBalance CliniCards are engaging and concise and easily comprehendable to people of all literacy levels. In contrast to drug marketing and other forms of industry-sponsored content, RxBalance cites evidence from authoritative clinical sources respected by clinicians. This facilitates conversations based on evidence instead of marketing.