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ArchivesPharmaceutical Marketing

The Thimble vs the Trash Can Why Brief is Better in Healthcare Communications

Our minds are like thimbles. They can hold only a little bit of content. When you pour too much information into a…

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Accentuate the Positive: Antipsychotics for Depression

Drug companies rarely lie to doctors outright. Their lies tend to be lies of omission. Drug companies subscribe to the popular adage…

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Something Smells Fishy − Prescription Drug Coupons

Getting Humira (adalimumab) for $5 a month seems like a deal made in heaven. But while being able to pay so little…

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The Ties That Bind − Topical Psoriasis Marketplace

I stopped treating my psoriasis years ago, when the exorbitant price of the topical fixed-combination corticosteroid my doctor prescribed made me throw…

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Fighting the Influence of Drug Marketing With Fire

If you want to win over clinician and consumer minds, stop complaining about — and instead start imitating — the way pharmaceutical…

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Altered Reality — Are Declining Cardiac Death Rates Attributable to Drugs

Sometimes I feel as if I live in an alternative reality. This seems particularly true when I see ads promoting drugs for…

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Risky Business — How Buying a Car is Like Oxycontin Drug Marketing

Opioid overdoses resulted in 399,230 deaths over the past two decades. There currently are 2,600 lawsuits accusing Purdue of aggressively marketing the benefits…

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Playing With Fire –The State of Pediatric Mental Health in America

I am the kind of person who makes mountains out of molehills. A friend of mine jokingly refers to me as “The…

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All that Glitas is Not Gold — Musings on Pharma Marketing & Type 2 Diabetes

The second-generation glitazones Avandia® (rosiglitazone) and Actos® (pioglitazone) — once touted as breakthrough drugs that could reduce cardiovascular mortality in patients with…

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Why America is Hooked on Drugs

As any medical advertising writer knows, you don’t need much to turn a sow’s ear into a silk purse. For example, I…

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United States of Pharma: Why Drug Marketing Rules American Healthcare

I often hear medical and pharmacy directors at public and private health plans express frustration over how physicians prescribe. These payers feel forced…

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Spare the Rod, Spoil the Child – How the Prescription Pad Replaced the Paddle.

Fifty years ago, if a child misbehaved, he got a good paddling. Today, society frowns on slapping and spanking kids, with corporeal…

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