RxAdChecker

An educational initiative developed in partnership with researchers and medical school faculty, RxAdChecker is designed to improve healthcare media literacy and promote transparency in drug advertising. We seek supporters, participants and funders interested in collaborating on an educational initiative with our academic partners from Stanford and UCSF Schools of Medicine.

RxAdChecker will inform the public on how to critically appraise drug advertising and  understand how advertisements can be misleading, though seeming to be accurate.

      • Fact check prescription drug promotion
      • Raise awareness of distortion & bias in marketing
      • Show how evidence gets distorted
      • Increase demand for more meaningful drug information

 

RxAdChecker Digital Learning Platform
Our digital platform will feature easy-to-understand and informative curriculum content that helps providers and consumers critically appraise drug marketing by teaching key statistical and medical advertising principles.

RxAdChecker Credentialing System
We must set new standards for pharmaceutical advertisers, encouraging marketers to create content more closely aligned with the informational needs of consumers and prescribers. Our faculty partners are available to review drug ads, providing a “seal of approval” for ads meeting certain standards.