Lydia Green, R.Ph.,President
Lydia is a pharmacist, clinical strategist, and medical writer with 30 years experience in pharmaceutical marketing and advertising and mobile healthcare. Her core strengths are understanding how to utilize clinical evidence and message framing to communicate evidence so as to accelerate adoption of healthcare practices and promote behavior change in prescribers and consumers.
She has worked at medical advertising agencies in New York and California. Lydia was an early employee of Epocrates, serving as Director of Corporate Communications and subsequently as Director of Sponsored Content. A versatile writer, her non-pharmaceutical clients include the Prescription Project, Public Library of Science, Montana State Pharmaceutical Association and the American Medical Association.
Lydia has a B.S. in Pharmacy from Massachusetts College of Pharmacy and is a registered pharmacist in Montana. She resides in Silicon Valley and loves camping, learning and stargazing.
Joe Garamella, Secretary
Joe has more than 30 years of healthcare communications experience as a writer, ad agency creative director and creative consultant for the pharmaceutical, medical device and biotechnology industries. He believes that the most effective medical communications move healthcare providers and patients into action by touching emotions.
From 2002-2007, Joe was Executive Creative Director at Sudler & Hennessey, one of the world’s leading healthcare agencies. At Sudler & Hennessey, Joe managed a creative department of more than 70 people in generating memorable creative concepts.While there, he led positioning and branding work and reviewed all new creative campaigns to maintain the highest standards of quality. Prior to Sudler & Hennessey, Joe was Creative Director at Sperling Sampson West in San Francisco, a start-up boutique agency specializing in biotechnology clients.
Joe has a B.S. in Biology from Trinity College-Hartford. He also completed two years of pre-clinical medical studies at the University of Modena School of Medicine. He lives in New York City with his partner Kevin.
Evelyn Leigh, Treasurer
Evelyn is a pharmaceutical copywriter and medical editor with more than 20 years experience writing educational and promotional materials for healthcare professionals and the public. With a diverse background in pharmaceutical advertising and the natural products industry, Evelyn understands the regulatory issues surrounding drug marketing and prescribing, managed care, pharmaceuticals, medical and functional foods, and dietary supplements.
A member of Phi Beta Kappa, she holds a BA from William Smith College, Geneva, NY, and certification from the California School of Herbal Studies, Forestville, CA. An avid gardener and birder, Evelyn resides in New York.