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Welcome to the new RxBalance website. Learn more about our Resources.

Look into
the other side
of your prescription

See what pharmaceutical companies may be hiding — so you can make more informed health choices

Eye looking through paper Eye looking through paper Eye looking through paper Eye looking through paper Eye looking through paper

You aren’t getting the whole story

In fact, you may barely be getting half. You’ve been told you need a new medicine. That it may be the best “safe and effective” treatment for you.

But is it really? Here’s the ugly truth: most prescriptions written today are influenced by pharmaceutical marketing practices.

We plan to change that.

In this TEDx Talk excerpt, a former medical ad pro reveals how pharma ads shape our treatment choices.

A set of white pills

The counterbalance needed for more informed choices

Founded by pharma marketing insiders, RxBalance provides a rare glimpse into the industry’s deceptive practices. We collaborate with respected academic institutions and organizations to give you a more complete picture of your healthcare options—with the goal of fostering healthier conversations, more informed choices.

RxBalance is a 501(c)(3) providing an evidence-based counterbalance to pharmaceutical marketing. We are not anti-medicine; we’re anti-half-truths.

fulcrum table explaining RxBalance benefits and work fulcrum table explaining RxBalance benefits and work

ORGANIZATIONS WE HAVE WORKED WITH

UCSF SCHOOL OF MEDICINE

PHARMED OUT AT GEORGETOWN UNIVERSITY MEDICAL CENTER

STANFORD SCHOOL OF MEDICINE

VA CLEVELAND MEDICAL CENTER

EPOCRATES

Compelling stories that will change your perspective

Take a look at our Case Studies and the creative output and results we were able to achieve for our academic partners. Are you a healthcare provider, researcher, or institution looking to educate people about a newsworthy health concern? Collaborate with RxBalance to get the word out!

A library of Resources that will open your eyes