The Thimble vs the Trash Can Why Brief is Better in Healthcare Communications
Our minds are like thimbles. They can hold only a little bit of content. When you pour too much information into a…
Accentuate the Positive: Antipsychotics for Depression
Drug companies rarely lie to doctors outright. Their lies tend to be lies of omission. Drug companies subscribe to the popular adage…
Something Smells Fishy − Prescription Drug Coupons
Getting Humira (adalimumab) for $5 a month seems like a deal made in heaven. But while being able to pay so little…
The Ties That Bind − Topical Psoriasis Marketplace
I stopped treating my psoriasis years ago, when the exorbitant price of the topical fixed-combination corticosteroid my doctor prescribed made me throw…
Fighting the Influence of Drug Marketing With Fire
If you want to win over clinician and consumer minds, stop complaining about — and instead start imitating — the way pharmaceutical…
Altered Reality — Are Declining Cardiac Death Rates Attributable to Drugs
Sometimes I feel as if I live in an alternative reality. This seems particularly true when I see ads promoting drugs for…
How Much Do You Know about Your Luxury Cardiac Procedure?
When it comes to healthcare, most consumers worship the newer, the more technologically advanced, and the most expensive. If an x-ray is…
Risky Business — How Buying a Car is Like Oxycontin Drug Marketing
Opioid overdoses resulted in 399,230 deaths over the past two decades. There currently are 2,600 lawsuits accusing Purdue of aggressively marketing the benefits…
Nov 25
20190
commentsBy Lydia Green
In ADHD, Children's Mental Health, Pharmaceutical Marketing, Psych Meds
Playing With Fire –The State of Pediatric Mental Health in America
I am the kind of person who makes mountains out of molehills. A friend of mine jokingly refers to me as “The…
All that Glitas is Not Gold — Musings on Pharma Marketing & Type 2 Diabetes
The second-generation glitazones Avandia® (rosiglitazone) and Actos® (pioglitazone) — once touted as breakthrough drugs that could reduce cardiovascular mortality in patients with…
