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Insights & Perspectives from RxBalance

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Selling Sleeplessness – How Pharma Turned Insomnia Into Big Business
Did you know that drug companies played a big role in making insomnia seem like a medical condition that requires a prescription? Find out how direct-to-consumer ads have influenced our ideas about sleep.
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How Marketing Fueled the Opioid Epidemic

Explore how pharmaceutical marketing strategies fueled the opioid crisis, transforming pain management and leaving a lasting impact on public health.
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PharmaNation: How Big Pharma Redrew the Map of America

Explore how Big Pharma’s influence has reshaped American healthcare, prioritizing profits over patients and redefining how diseases are treated and marketed.
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Pharmaceutical TV Ads: Dancing Around the Dangers of Drug Risks

Pharmaceutical TV commercials flood American screens with catchy jingles and happy visuals but often obscure critical drug safety risks. Learn how these ads distract from serious side effects and why most countries have banned direct-to-consumer drug advertising.
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