Welcome to the new RxBalance website. Learn more about our Resources.
A team of industry insiders working for change
We are former medical advertising professionals concerned about the deceptive ways the pharmaceutical industry wields influence over our treatment choices—pushing the newest, most expensive medicines over less expensive proven alternatives. After years of promoting so-called “miracle” drugs and devices, we’ve seen firsthand that many interventions aren’t what they seem. We created RxBalance to challenge pharma’s outsized role in healthcare.
Our Mission
RxBalance aspires to be the most compelling counterbalance to pharmaceutical marketing—inspiring more informed healthcare decisions for all.
Our Aims
- Exposing the hidden tricks and potential dangers of pharma marketing
- Translating complex medical information into user-friendly, actionable content
- Informing about the full range of evidence-based treatment options
- Encouraging more informed conversations and decision-making
- Amplifying the reach and impact of alternative perspectives in academic research
Our Values
Accessibility
We make healthcare information accessible to all, ensuring complex ideas are presented with clarity and impact
Inventiveness
We think outside the box, approaching even serious challenges with a lighthearted yet creative spirit
Passion
We are fervently committed to countering the negative impact of industry marketing on the public’s health
Transparency
We champion the patient’s right to know everything about their treatment options, promoting more informed choices
Honesty
We aim to be a trusted source of medical information, revealing hidden truths and sharing overlooked insights