The Thimble vs the Trash Can Why Brief is Better in Healthcare Communications

Our minds are like thimbles. They can hold only a little bit of content. When you pour too much information into a…

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Playing With Fire –The State of Pediatric Mental Health in America

I am the kind of person who makes mountains out of molehills. A friend of mine jokingly refers to me as “The…

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Why America is Hooked on Drugs

As any medical advertising writer knows, you don’t need much to turn a sow’s ear into a silk purse. For example, I…

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