Partnering with Us

Primary care providers lack the time to review every journal article, clinical guideline, and safety alert. Our medical expert – advertising teams extract, distill and frame evidence into ad-style messages using rigorous processes adapted from the pharmaceutical industry.

  1. Delivering Evidence
    Medical experts – not drug companies –  are best qualified to interpret up-to-date scientific information, translating authoritative clinical research into recommendations that are the foundation of good healthcare decision making. RxBalance content is created by physician – medical advertising teams and peer reviewed by medical school faculty.
  2. Evidence must be marketed
    While imparting information is a noble cause, substantial evidence exists that increasing knowledge does not lead to improved prescribing. Marketing evidence is different than presenting medical information. Marketing evidence requires combining persuasion with science to craft actionable messages that change healthcare behavior. 
  3. Less is More
    How do we encourage productive pont-of-care conversations between physicians, patients and caregivers?  We believe that too much information is as problematic as too little. To make shared healthcare decisions, patients and providers need access to concise, consistent information to address treatment options, risks and patient preferences during time-constrained office visits.
  4. Overcoming literacy barriers
    Patients come in all shapes and sizes with many people lacking the time and ability to read through technical, complex scientific content. Ad-style messaging, in contrast to long-form text, is accessible to patients of all literacy levels, from the lunch lady to the rocket scientist.
  5. Follow the 80-20 rule
    Creating high-quality medical messaging is expensive, demanding resources beyond anyone but the pharmaceutical industry. To create affordable content, RxBalance uses a structured, streamlined work processe that breaks down the evidence translation process into small, manageable steps. It is also important to know when and how to cut corners, so you can achieve more with less.
  6. Do the right thing
    Although bias and conflicts of interest cannot be eliminated from American healthcare, RxBalance believes we can do a better job of minimizing the influence of commercial interests on patient care. We seek to work with individuals and organizations, who like us, believe that collective action is key to countering the dominant role industry plays in science and healthcare communication.