Partnering with Us

Drug companies disseminate entertaining, memorable and persuasive drug and disease ads that use emotion, metaphor and eye-catching graphics. RxBalance helps payers, health systems and public health organizations influence pharmaceutical care decisions through Pharma-Free drug ads. Medical misinformation is on the rise because no one has time to read every published journal article, clinical guideline, and safety alert. Our research-advertising teams distill critical evidence into ad-style messages.

  1. Pharma-Free evidence
    Medical experts – not drug companies –  are best qualified to interpret up-to-date scientific information, translating authoritative clinical research into recommendations that are the foundation of good healthcare decision making. RxBalance content is created by physician – medical advertising teams.
  2. Evidence must be marketed
    While imparting information is a noble cause, substantial evidence exists that increasing knowledge does not lead to improved prescribing. Marketing evidence is different than presenting medical information. Marketing evidence requires combining persuasion with science to craft messages that change healthcare behavior.  RxBalance believes in an advertising framework as a result of seeing the powerful influence of pharmaceutical marketing on prescribing trends and disease management in America.  
  3. One size does not fit all
    While objective, up-to-date scientific information is always the foundation of medical practice, we don’t believe in cookie cutter medicine. Instead, RxBalance believes that medicine is an art and a science, with individual judgment, and institutional culture, playing a critical role. Additionally, medicine is dynamic — not static — and clinical recommendations must often be made where uncertainty exists. Bite-size Pharma-Free ads lead to more productive conversations between patients, providers and caregivers.

  4. Follow the 80-20 rule
    High-quality ad-style medical messaging is expensive to develop, demanding resources that many healthcare organizations do not have. To compete effectively with the financial clout of pharmaceutical companies, it is critical to use structured, streamlined work processes that breaks down the content creation process into small, manageable steps. It is also important to know when and how to cut corners, so you can achieve more with less.
  5. Do the right thing
    Although bias and conflicts of interest cannot be eliminated from American healthcare, RxBalance believes we can do a better job of minimizing the influence of commercial interests on patient care. We seek to work with individuals and organizations, who like us, believe that collective action is key to countering the dominant role industry plays in science and healthcare communication.