Partnering with Us

RxBalance believes that we can learn alot from how the pharmaceutical industry blends emotion and science to communicate evidence concisely.  Primary care providers lack the time to review every journal article, clinical guideline, and safety alert. Our medical expert – advertising teams extract, distill and frame evidence into ad-style messages using rigorous processes adapted from the pharmaceutical industry.

  1. Delivering Evidence
    Medical experts – not drug companies –  are best qualified to interpret up-to-date scientific information, translating authoritative clinical research into recommendations that are the foundation of good healthcare decision making. RxBalance content is created by physician – medical advertising teams and peer reviewed by medical school faculty.
  2. Evidence must be marketed
    While imparting information is a noble cause, substantial evidence exists that increasing knowledge does not lead to improved prescribing. Marketing evidence is different than presenting medical information. Marketing evidence requires combining persuasion with science to craft actionable messages that change healthcare behavior. 
  3. Less is More
    How do we encourage more productive conversations between physicians, patients and caregivers? By providing a basic knowledge of the evidence – not too much and not too little, people can  intelligently discuss options, risks and patient preferences during time-constrained office visits.
  4. Overcoming literacy barriers
    We want to make evidence accessible to all. Patients come in all shapes and forms and ads, in contrast to long-form text, are understandable to patients of all literacy levels, from the lunch lady to a rocket scientist.
  5. Follow the 80-20 rule
    Creating high-quality medical messaging is expensive, demanding resources beyond anyone but the pharmaceutical industry. To create affordable content, RxBalance uses a structured, streamlined work processe that breaks down the evidence translation process into small, manageable steps. It is also important to know when and how to cut corners, so you can achieve more with less.
  6. Do the right thing
    Although bias and conflicts of interest cannot be eliminated from American healthcare, RxBalance believes we can do a better job of minimizing the influence of commercial interests on patient care. We seek to work with individuals and organizations, who like us, believe that collective action is key to countering the dominant role industry plays in science and healthcare communication.