Game-changing work that can change lives

Improving the world of prescribing—one issue at a time

Explore Our Case Studies

At RxBalance, we have established successful, results-oriented working relationships with a number of respected academic institutions and leading healthcare organizations. These case studies showcase our creative approach to promoting trusted, evidence-based research that influences hearts, minds, and prescribing habits.

Download these case studies to:

Share with colleagues to raise awareness of important healthcare issues
Use as teaching tools in medical education
Encourage discussions with patients on evidence-based treatments options
Support policy initiatives for greater transparency in pharmaceutical marketing

Addressing the overpromotion of intensive therapy in elderly Type 2 diabetes patients

RxBalance created a series of powerful ads highlighting the dangers of treatment intensification, particularly with insulin or sulfonylureas, in elderly patients. An unexpected outcome of the campaign was increased media attention on the issue.

ad about overprescriptions for diabetes patients

Overuse of second-generation antipsychotics in children and adolescents

These digital ads targeted pharmacists and physicians across the Pacific Northwest, contributing to the broader conversation that preceded several states implementing restrictions on off-label drug use in children and youth in foster care.

A child adjusting a picture while standing on a chair

Pediatric mental health 2 stating side effects can last a lifetime

Underutilization of ACE inhibitors to halt disease progression

The RxBalance team created ads aimed at patients with moderate chronic kidney disease (CKD) to get out the message: “ACE inhibitors protect kidney function.” Patients who saw the ads felt motivated to initiate conversations with their healthcare providers.

Playing card with a set of kidneys on it

A card stating your kidneys are quietly failing you

Overcoming prescribers’ sense of immunity to pharmaceutical marketing influence

RxBalance created provocative ads to help healthcare professionals recognize the subtle influence of pharmaceutical marketing on prescribing behaviors and confront the illusion of impartiality in their clinical decisions.

Tap into our Medical Advertising Expertise

If you’re a researcher or clinician with a healthcare or treatment focus, we’d love to collaborate with you. RxBalance can help extend the reach and impact of your research, insights, and healthcare policy work. Let’s explore how we can amplify your message together.

Let's Work Together