Reengineering the Future of Healthcare Communications

Pharmaceutical marketing is as much a part of American medicine as the stethoscope, the blood pressure cuff and the MRI. In a world where medicine and marketing are so entangled, this information often overplays the benefits of brand name medicines while the benefits of low-cost, tried and true treatments are rarely promoted.

RxBalance is a 501c3 organization committed to making sure every person gets the right medication for their unique situation. We believe that clinical experts without conflicts of interest should lead the development of healthcare information that guides medication choice.  One way to achieve this is for medical school faculty and unbiased clinical researchers to play a larger role in healthcare communications.  These experts  must market their recommendations as effectively as pharmaceutical, biotech and medical device companies market evidence favorable to their products and services. When this occurs, our healthcare system will become one where doctors prescribe responsibly, patients are better equipped to evaluate their treatment options and medication choices are based on evidence, not advertising.