fbpx

Work

RxBalance Ad-Style Campaigns

We are passionate about filling in knowledge gaps created by TV ads, social media and online health information to help doctors, patients and caregivers have more meaningful conversations about treatments. Our Pharma-free diabetes ads may look like DTC (direct-to-consumer) pharma ads. The difference:  RxBalance content is created collaboratively by physicians and medical advertising teams without financial conflicts of interest.

The feasibility of our approach was validated in a research study funded by the NIDDK (National Institute of Diabetes and Digestive and Kidney Diseases).

Explore our ad-style education designed to improve care for older patients with diabetes.

Diabetes A1c Campaign During the 1990s and early 2000s, pharmaceutical companies sponsored 'educational' campaigns urging all patients with Type 2 diabetes to "aim" for an A1C of < 7%. At that time, the American American Diabetes Association (ADA) and the American Association of Endocrinology (AACE) also modified their guidelines, recommending an HbA1c <7 or lower for all patients. Now, in 2021, more professional assoications and researchers is harmful for vulnerable older patients. These diabetes ad concepts - co-developed by RxBalance, VA physicians and medical school professors - showcase the dangers of tight glycemic control.