RxBalance Consulting

Smart as a fox.
Drug companies have mind boggling amounts of money and resources to market drugs and diseases. These companies are masters at blending data and emotional appeal to shape medical practice. To effectively compete, you must learn how to outsmart them.

Consulting Services
We customize our consulting services to fit your needs and budgets. Our structured work process allows us to offer consulting and communication services at affordable prices.

Communication Work Plan
A RxBalance Communication Work Plan is based on an analysis of current perceptions and beliefs around a particular drug or disease. Using a method developed by medical marketers, we examine and evaluate obstacles to changing prescribing and medication usage patterns. Working with medical experts, our pharmaceutical copywriters will determine what evidence can best correct misconceptions underlying inappropriate drug therapy. Our advertising copywriters work with medical school faculty from UCSF, UC Davis, and Stanford. We can also work with your organizations’ physicians or faculty at local medical schools.

CliniCards
Your creative pharmaceutical advertising team will craft ad-style messages around a particular drug, drug class or disease.  Our CliniCards cite evidence generated during development of your Communication Work Plan. These engaging and persuasive visual communications can be used in various forms of print and digital media. They can also be emailed or displayed in waiting and exam rooms.