Healthcare & advertising
professionals united
against the influence of
marketing on medicine

Working together
to reduce medication costs,
improve outcomes & promote
safer prescribing

Meet RxBalance

Countering bias with evidence to change our prescribing culture

Connect experts

Pair medical experts and
advertising pros to create
compelling communications
backed by evidence.

Tell your story

Grab attention with provocative
ad-style messages for rapid
uptake and retention.

Change prescribing

Counterbalance industry
information with content that
changes hearts, minds, and
behavior.

Recent Work